CDN Spend Isn't a CDN Problem
The unit of delivery is the viewer. Measure, cache, encode and negotiate, then stop choosing a CDN and start choosing the best path for each viewer, the moment they press play.
Read the articleEvery play costs
you money.
Sudden lets viewers help deliver video to one another, so you spend less on delivery, while keeping your existing player, CDN, and workflow.
Your existing infrastructure
With Sudden
Customer case study
They didn’t replace their CDN. They added Sudden.
AB Films TVDRM-protected · In production
One service worker added to a DRM-protected catalogue on CloudFront. Nothing upstream changed. Both issues that surfaced were on the application side.
- No player migration
- No origin changes
- No CDN replacement
Existing stack · unchanged
How it works
A small integration, not a migration.
- 01
Add Sudden
Add the client and service worker to your site to enable peer delivery.
- 02
Sudden finds opportunities for peer delivery
When another viewer can efficiently help deliver the video, Sudden can use that path.
- 03
Your existing infrastructure remains available
When peer delivery isn’t available, video continues through your existing delivery infrastructure.
Read the integration guide (opens in a new tab)
See the compatibility section of the documentation (opens in a new tab) for current browser and format support.
For coding agents
Give your agent the right context.
Install the Sudden skill (opens in a new tab) so your agent can assess how Sudden fits into your stack and what integration would involve, then configure and implement it when you’re ready.
Every viewer is capacity, not load.
Normally, every new viewer is one more stream to pay for. With Sudden, viewers watching the same video at the same time help serve each other, so a bigger audience means more capacity.
TodayMore viewers↓More load↓Higher delivery costs
With SuddenMore viewers↓More capacity↓Lower delivery cost
Built for the daily peaks of on‑demand video.
Viewing isn’t flat. It peaks every day, and that’s when Sudden delivers the most. If CDN costs are a meaningful line item, it’s worth measuring.
- Media & entertainment
- Sports
- Gaming
- Consumer video
- Digital publishers
- Other high-volume video
The Sudden blog
The economics of getting video to viewers.
Video is getting cheaper to create. Delivering it still costs money. We explore the economics, technology, and business of getting video to viewers.
View all articles
Every play costs you money.
We’ll measure what Sudden saves against your own CDN bill, not our dashboard.
Request pilot accessNo subscription required for the pilot. Pay based on measured savings.